Seminars and Events

This new version 5 course describes the essential basics of international trade research. It explains the importance of research in the success of all international trade ventures, including exporting, importing and foreign direct investments. The use of research to develop intelligence about international markets and competing organizations is also covered. Several chapters run through the processes of planning and implementing research, finding effective information sources, gathering information in the most effective manner and developing an effective system for managing research information in an organization.

 

After completing the course and the accompanying in-depth research assignment, you will have acquired a solid understanding of the need for research and the business decisions it can be used to help with making. You will be able to plan an international research project that will meet the information requirements of company decision makers and know where to obtain the required information. You will be able to design tools for collecting data, such as questionnaires, and to adapt them to international markets. You will also understand how data are analyzed to develop intelligence about markets and competing organizations and be able to prepare reports and presentations that will effectively transmit your findings.