Young Entrepreneurs
Starting a New Business
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Seminars and Events
| Growing Your B2B Business? Get the Sales & Marketing DNA of Big Companies (2 hours) | Cost $ 0.00 |
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Join Susan Englehutt, Founder & Creator of The Vision to Value System™ as she rolls out best practices of big companies in a simplified way that fits growing businesses. In over 20 years of experience working for world-class companies, Susan has seen three areas where most companies fail: 1) their ability to have strategic conversations with cheque-writing decision-makers; 2) clear differentiation of their product or service that solves a problem for the client; and 3) marketing ability to support the sales efforts. Does any of this sound familiar?
In this two-hour session, Susan will whiteboard some important customer, sales and marketing concepts in a fun and powerful way. Expect to leave the session with a back-of-the-napkin analysis of how prepared you are for these three chasms, and how to address them. This program is ideal for companies who are selling something complex, unique or intangible to businesses or government. If that doesn’t exactly fit you, you are welcome to come and take away what works for your business.
Attendees will enjoy:
Susan Englehutt is the creator of The Vision to Value System™ and its three unique processes – The Customer Language Advantage™, The Visible Value Platform™, and The Consultative Marketing Gameplan™ – which help CEOs, owners and entrepreneurs take their companies step-by-step from following to leading. The Vision to Value System helps companies grow using frameworks that clarify problems and repeatable systems that make getting to “Go” faster.
She is a sales and marketing expert with a specialty helping CEOs and entrepreneurs put their vision into operation through better conversations about their unique product or service. She has been a senior consultant and trainer for Microsoft Canada, Dell Corporate, Verizon Business and IBM, a Director at JetForm Corporation (now Adobe), and a keynote speaker in Montreal, Ottawa, Toronto, New Zealand and Australia. Susan is a certified master sales trainer and an expert facilitator – in one year, her class evaluation average was 95%. Not bad!
Come enjoy two hours with Susanne get unprecedented clarity on your business.
You can also learn more about Susan, her experience, credentials and system at www.visiontovaluesystem.com.
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