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How do I determine if my business idea is viable?

Writing a business plan will help you evaluate the viability of your idea. It will define your product and help you conduct market research. Market research will, in turn, help you define the size of your market, market share, competition and potential for growth. These figures will then help you create financial statements.

Check out the Feasibility Checklist for Starting a Small Business at the Canada Business Service Centre Web site. This is a checklist for the owner-manager of a small business enterprise, or for someone contemplating going into business for the first time. The questions concentrate on areas you must seriously consider to determine if your idea represents a real business opportunity. Do you really know what you are getting into? Use this checklist to evaluate a completely new venture proposal or an apparent opportunity in your existing business.

It's often difficult to figure out how to research an idea, especially if you have never been in business for yourself. You will need to decide if your idea has profit potential. The Canada Business Service Centre articles

should help you make that decision.

Industry Canada's Small Business Profiles ("Performance Plus") will provide you with sample income statements for more than 700 types of small business. The data in these examples is compiled from a representative sample of real Canadian businesses.

Everyone makes mistakes. But wouldn't it be nice to make fewer mistakes? Learning from other people's missteps is often much less painful than suffering through your own. Some mistakes are common to all entrepreneurs. From the Royal Bank's Enterpreneurs' Library, Top 10 Entrepreneurial Mistakes examines the cold hard facts about running a business.

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