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There are many ways to be creative on a shoestring budget.
Probably the most inexpensive, yet effective, means of marketing
is networking. Networking is the development of relationships
that may result in business leads or information sharing.
It's not simply about attending an event and handing out
your business cards. It's about getting to know new business
people, determining their needs and figuring out how you
can assist them. Results often don't happen immediately
so you need to keep working at it.
Take a look at the web site of networking expert Michael
J. Hughes and sign up for his weekly networking tip.
You may also want to consider volunteering to write
an article for a local newsletter or bulletin, following
up with your existing client base, supporting a charity
or putting together an electronic newsletter for your clients.
Also, see the following resources:
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